Channel Identifiers
Channel identifiers are case-insensitive on input (the API uppercases them). Use them in the POST /v1/media channels[] field, the channel query param on /scores, and the channels[] filter in criteria metadata.
Accepted on input (aliases shown in parentheses):
META (FACEBOOK, INSTAGRAM), X (TWITTER), ADWORDS (GOOGLE), DV360 (YOUTUBE), TIKTOK, PINTEREST, LINKEDIN, SNAPCHAT, REDDIT, AMAZONADVERTISING (AMAZON), AMAZONADVERTISINGDSP, TRADEDESK, YAHOODSP, ALL_PLATFORMS.
Emitted on output (canonical identifiers in criteria metadata channel field and in the scores response):
| Platform | Canonical identifier |
|---|---|
| Meta (Facebook/Instagram) | META |
| X (Twitter) | X |
| Google Ads | ADWORDS |
| Display & Video 360 | DV360 |
LINKEDIN | |
| TikTok | TIKTOK |
PINTEREST | |
| Snapchat | SNAPCHAT |
REDDIT | |
| Amazon Advertising | AMAZON or AMAZONADVERTISING |
| Amazon Advertising DSP | AMAZONADVERTISINGDSP |
| Trade Desk | TRADEDESK |
| Yahoo DSP | YAHOODSP |
| VidMob channel | ALL_PLATFORMS - identifies criteria recommended when publishing media to the VidMob channel. Not an aggregate across other platforms. |